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Here you will find interesting announcements, statements and essays around automated safety as well as ASO company news.

KS4-PRO Assembly Accessories Now Available in Red!

We are delighted to inform you about an exciting change happening at ASO Safety Solutions regarding our KS4-PRO assembly accessories. Starting from July 3rd, 2023, we will begin delivering our resistive plugs and plugs with connecting cables in a striking red color.

These red plugs will replace the previous black ones and come with several advantages. The contrasting color against the contact profile and sealant enhances the visual control during the assembly process. Rest assured, this update does not affect the plugs' geometry or the materials used, ensuring that all the product's features remain intact.

Please note that the transition will be gradual as we exhaust our existing stock. Additionally, the red plugs are fully compatible with the previous black plugs, allowing for combinations of both (concealed by the end caps).

At ASO Safety Solutions, our customers are our top priority, and we want to keep you well-informed about this product adaptation. If you have any questions or concerns, our friendly and knowledgeable staff is here to assist you.

We are excited about this development and believe that the new red plugs will further enhance our customers' satisfaction. Thank you for your continuous support!

Your ASO Safety Solutions Team

Machine safety at its best!

ASO exhibited at IMTS Chicago

Last week, ASO exhibited the first time at the IMTS in Chicago. The show is one of the largest industry events which takes place every 2 years and lasts for 6 full days.

At the booth, Sascha Woestheinrich, Stefan Goebel, Brian Madanski and Simon Rockel had a lot of good talks about machine safety and how to integrate tactile sensors in the most difficult environments. The turnout at the show was great and lots of contacts have been made.

ASO is now looking forward to further discussing the projects that started at the show.

IDA Expo is back!

A successful show comes to an end

ASO was excited to exhibit at the IDA show in Las Vegas after two years again. Brian Madanski, Helmut Friedrich and Simon Rockel were very happy with the turnout and thankful for good talks which took place around door safety and ASO´s extensive product offering.

With the newly established 2 year cycle ASO is looking forward to the show in 2024 and showcasing some new product releases!

ASO is moving!

ASO is expanding its business location on November 29.

More production and warehouse space, larger offices – the signs are pointing to growth!

Due to the move ASO remains closed November 22 through 26. From November 29, you will find ASO Safety Solutions, Inc. at 350 N Frontage Road, Landing 07850 New Jersey.

We’re excited to better serve our loyal customers and work with our valuable suppliers.

Even safer, even easier to handle!

Our longtime proven KS4 assembly system for SENTIR edge safety contact edges has been upgraded!

In addition to an increase in the protection class to IP67 as standard, the system is characterized by an even easier handling, which makes our tool-free assembly even safer.

Visually, the system is distinguished by a recyclable protective cap that protects the seal and contact pins until use. The 100% compatibility with all previous KS4 systems, including the SENTIR edge contact profiles, enables a smooth and flexible changeover.

For further information please contact us!

The current situation

Dear business partners and friends,

the developments around COVID-19 are increasingly leading to uncertainty in the population and to restrictions in daily life and business. Of course, the health and well-being of all employees, business partners and fellow human beings is also our highest priority and we will continue to take all necessary measures to ensure and support this to the best of our ability.

As an international company with offices all over the world, we too are currently facing the challenges of travel restrictions, transportation restrictions, supply chain restrictions, quarantine restrictions, and daily interaction restrictions.

At the present time, our companies have not been affected by COVID-19 infections and we therefore see only minor impairments in our operating facilities, so that our production and administration facilities are still in operation. However, since we will be taking further measures and possibly cannot currently foresee any impairments affecting us, we would like to take this opportunity to point out that there may in the next few weeks may also lead to reduced reaction times and increased delivery times.

Should you, for your part, be restricted in your processes, so that you cannot accept deliveries of goods from us, for example, please inform us in good time so that we can react accordingly.

We will of course inform you about any changes in our situation at short notice.

March 09, 2020
IDAExpo & Fencetech 2020 in Salt Lake City: A Proper Success for ASO

Once again, ASO attended the biggest door show in North America (USA and Canada). At their booth, Helmut Friedrich, Simon Rockel and Olaf Grobe presented ASO's state-of-the art safety packages for sectional and rolling steel doors, featuring their brandnew unique safety edge with built-in retainer SENTIR edge 25.45 ST, SENTIR edges made with translucent material and built-in LED strips for enhanced safety and of course ASO's Plug'N'Sense System for the quick and easy self-assembly of safety edges on-site. "Our new and unique safety edges attracted a lot of visitors to our booth and were the starting point for a lot of good talks. IDAExpo & Fencetech as always provided great opportunities for networking within the garage door industry. Again, we managed to make new connections which are going to lead to great success", says Olaf Grobe. ASO is looking forward to next year's IDAExpo & Fencetech which will take place in New Orleans, LA, from April 20 to 24, 2021.

November 15, 2019
FABTECH 2019 - Worth more than a visit

From November 11 to 14, ASO exhibited at FABTECH, Americas biggest Expo in Metal Forming, Fabrication, Welding and Finishing.

More than 48,000 attendees and over 1,700 exhibiting companies gathered to celebrate metal manufacturing at its best.

Lots of possibilities to lay the basis to strong future customer bonds and for future growth: 4 days of networking, generating new contacts and strong relationships in the heavy steel, robot integrating and automation industry.

ASO, well located in the robot integration and industrial automation area delivered a ton of leads for future expansion.
This first time attendance payed well off!   

October 14, 2019
ASO takes off at inter airport Europe

From 8th to 11th October ASO Safety Solutions presented safety solutions for ground support equipment for the first time at inter airport Europe, the world's leading trade fair for airport equipment, technology, design & service. More than 650 exhibitors informed almost 15,000 visitors about innovative solutions for interconnected airports.

Not only the proven SENTIR bumper safety bumpers and SENTIR edge safety edges for automated, mobile maintenance platforms, scissor lifts and other equipment were exhibited at the ASO stand. Special attention was paid to the specially developed GSE model, which is equipped with proximity sensors. Video sequences illustrated the function of the proximity sensor and offered an overview of the ASO product portfolio. Another highlight of the stand was an irrigation station for durability testing of safety buffers.

"From the first to the last day of the fair, visitors to our stand showed great interest in our safety solutions. The GSE model equipped with proximity sensors was an absolute eye-catcher and led to many good discussions. We also noticed that the topic "No-Touch-Policy" is becoming more and more important and therefore also our leading sensors" says Dirk Danzebrink, Head of Sales. "The show provided us with a variety of opportunities to exchange information on the latest requirements and technologies with representatives from GSE and AGV manufacturers, the aircraft service and maintenance industry and the airports themselves".

In addition to the industries mentioned, ASO also met with representatives of well-known airlines. They face the challenges of safety on machines, aircraft and operators on a daily basis and are therefore very interested in the latest developments.

ASO can therefore look back on a successful trade fair and is already looking forward to the next inter airport Europe. 

April 15, 2019
ASO Automated

ASO's first attendance of Automate was a rousing success. More than 60,000 visitors from all parts of North America came to Chicago and seemingly half of them stopped at the tiny ASO booth to talk about safety solutions for industrial applications. "We will be quite busy over the next few weeks, following up all the very promising talks we had, speaking in depth with prospective new customers and coming up with customized solutions. We will definitely be back next time," says Olaf Grobe, Vice President of ASO Inc. 

March 21, 2019
IDAExpo 2019: Speed or Safety? ASO Gets You Both!

Once again, ASO attended the biggest door show in North America which had teamed up with Fencetech/Metalfab and NOMMA for the first time. Over the course of the two-day event with thousands of visitors and an estimated 430 exhibitors, they presented not only new and already well-known safety packages for every kind of door and gate, but also debuted the new booth design. ASO's proven Plug'N'Sense System for the quick and easy self-assembly of their safety edges was on display and ready for hands-on experience - and once again got high praise from new and existing customers. "We even had customers who don't buy directly from ASO stop by to say hello and thank us for a great product", says Olaf Grobe, Vice President Sales USA at ASO Inc. "We also had talks about products we're currently developing such as our light curtain LISENS, not only for the North American market but the European one as well, so we expect to be able expand our business and market presence in the U.S. and Canada even further. This year'S IDAExpo has once again been a great success." ASO is already looking forward to next years event in Salt Lake City, Utah.

October 12, 2018
GSE Expo reveals promising potential

ASO Safety Solutions exhibited for the first time at the GSE Expo in Las Vegas from October 2-4, the only show in the United States dedicated to ground handling equipment at airports. 227 exhibitors, a 30% increase compared to 2016, and 2560 interested visitors were proof enough that safety for aviation ground handling equipment is becoming more and more important.

On display at the ASO booth were proven SENTIR bumper® safety bumpers and SENTIR edge® safety edges for automated moving maintenance platforms, scissor lifts and further equipment. Video sequences illustrated diverse application fields and the function of ASO's products. The booth's highlight was a sprinkler simulator for the testing of safety bumpers.

"The expo provided great opportunities to network within the Ground Support Equipment industry and exchange information on the latest technologies. ASO gained good insights into the operating conditions and requirements of ground handling equipment", says Olaf Grobe, Vice President Sales USA at ASO Safety Solutions.

In addition to the major OEMs in the industry, ASO also met representatives of established airlines. The airlines deal with the challenges of safety on machinery, aircraft and operators on a daily basis and therefore have a great interest in the latest developments in the industry.

ASO is already looking forward to the next show and is excited about this year's outcome!

May 4, 2018
IDAexpo 2018 Turned Out To Be a Sure Bet for ASO

ASO attended the biggest door show in North America (USA and Canada), a two-day event with 3,575 visitors and an estimated 1,000 exhibitor personell. On display at the ASO booth were state-of-the art safety packages for sectional and rolling steel doors, featuring the proven SENTIR edge safety edges and ASO's groundbreaking Plug'N'Sense System for the quick and easy self-assembly of safety edges on-site. "The expo provided great opportunities to network within the garage door industry and good talks. New connections were made in Las Vegas which are going to lead to great success", says Olaf Grobe, Vice President Sales USA at ASO Inc.. ASO is already looking forward to next year's IDA Expo which will take place in Indianapolis, IN from March 13 to 16, 2019.

September 2017
Welcome to the new ASO Website!

We welcome you to the new website of ASO Safety Solutions. Please feel free to have a look around!

26 January, 2017
New leadership at ASO Inc.

ASO Inc. announced today that President Helmut Friedrich has appointed Simon Rockel and Svenja Sperlich to join him on the executive board. Simon and Svenja are taking over from Tom Polistina who has gone into retirement, but will still support the company with his expert knowledge.

Simon assumes the position of Executive Vice President and will act as representative of the President, especially in association activities. His responsibilities also lie in Technical Sales.

Svenja has been appointed Vice President Administration & Finance, leading the administrative departments, as well as Human Resources and Finance.

„Simon and Svenja both have been with ASO Inc. for more than three years and during this time have been key players in greatly enhancing our business performance“, says President Helmut Friedrich. „I have great confidence they will lead the company to even greater success.“

We wish both of them good luck!

The new Plug´N´Sense System – Already classic!

The first generation of the Plug´N´Sense System was launched in 2012 and started a little revolution. Intense training was not necessary anymore to assemble a safety contact edge. After reading the instructions and a practical try one was enabled to assemble a complete and well-functioning contact edge. Since then several imitations failed regarding simplicity, compactness and reliability.

Even more bad news for the competition: the new Plug´N´Sense System with KS 4 plug is available for order at attractive prices from now on. The two contact edges SENTIR edge 25.30 and 25.45 are available with the Plug´N´Sense System.

In the course of the year, further SENTIR edge designs will be launched, that also work with the new system. In the medium-term the whole SENTIR edge range is supposed to be available with the Plug´N´Sense System.

ASO at Fencetech in Nashville

From January 12-15 ASO Safety Solutions will exhibit at FenceTech in Nashville, Tennessee. FenceTech is organized by AFA (American Fence Association)and is the major show for fencing equipment in the USA.

ASO will present its safety components for sliding gates.

If you would like more information, simply visit

ASO Safety Solutions celebrates 30th anniversary

On October 15th, exactly 30 years ago, the ASO GmbH was founded in Salzkotten (Germany). At this point nobody could foresee ASO´s development in the present.

Three decades later Managing Director Helmut Friedrich can look at an eventful company history: Today ASO Safety Solutions develops, produces and distributes sensors and drive technology for the door, gate and mechanical engineering market at 5 locations all around the world.

A special milestone of the recent company history is the relocation of ASO´s headquarter from Salzkotten to Lippstadt at the beginning of 2014. The relocation emphasizes the positive development of ASO.

The next important step will be the R+T 2015 in Stuttgart. R+T is the most important trade show for the worldwide door and gate market and ASO expects it to be as successful as in the past years!

Service & Support

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ASO Safety Solutions, Inc.
350 N Frontage Road
Landing, NJ 07850

Phone +1 973 586 9600


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